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MANAGER, GLOBAL EMPLOYER BRAND, WEWORK (New York, US / London, UK)
Headed up WeWork’s global employer brand team across time zones. Developed strategy to activate a new EVP, focusing on talent attraction and engagement. Led the rebrand of WeWork's careers site, resulting in an award-winning experience. Launched targeted LinkedIn campaigns and produced videos to build brand awareness. Successfully led Great Place to Work® certification in key markets. Improved Glassdoor score from 3.2 to 3.7. Designed a 90-day onboarding email journey for new hires. Activated the updated company values through a new culture newsletter. Launched WeWork's first employee advocacy program.
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RAD AWARDS
The RAD Awards celebrate stand-out employer brand creative. WeWork was shortlisted in the "Best Employer Website" category in 2023, recognizing the careers site project I led.
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RECRUITMENT MARKETING AWARDS
The Recruitment Marketing Awards recognize excellence in recruitment marketing. WeWork was shortlisted in the "Best Recruitment Website" category in 2022, highlighting the careers site project I spearheaded.
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LINKEDIN TALENT AWARDS
My team at WeWork won the "Best Employer Brand on LinkedIn" category at the 2021 LinkedIn Talent Awards, which recognizes companies building a strong employer brand and engaging with their audience in a meaningful way.
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ACCOUNT DIRECTOR, CONTENT / CREATIVE, Punch (London, UK)
Led the content efforts of my agency, Punch’s main client, Sony Mobile. Oversaw their global social channels, which at the time engaged an audience of 25+ million. Provided creative input and project management leadership, and headed client communications for product announcements, photo and video shoots, and large-scale creative projects.
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EDITOR-IN-CHIEF, Factory Berlin (Berlin, Germany)
Headed up Factory’s content and developed strategy for all social channels, resulting in 330% growth over two years. Launched and ran the brand publication, Factory Magazine, telling the stories of Factory’s community while engaging a global audience. Interviewed the founders and CEOs of some of the most influential brands and key technology players, including Airbnb, Y Combinator, Evernote, and Clue. Project managed videos from idea to production and measuring impact.
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COMMUNICATIONS CONSULTANT, ElektroCouture (Berlin, Germany)
Helped lay the foundations for the brand’s communication strategy, kickstart its social media channels, and capitalize on PR opportunities. Working closely with founder & CEO Lisa Lang, supported the launch of ElektroCouture’s first collection on ASOS Marketplace in July 2015.
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VARIOUS ROLES IN POLITICAL COMMUNICATIONS (Vienna, Austria / Budapest, Hungary)
Started my career in politics before transitioning to a more creative world. At Hungary’s Permanent Mission to the United Nations Office in Vienna, I attended meetings held by the UN, conducted research, and helped organize events. At the Hungarian Ministry of Justice and Public Administration in Budapest, I ensured that my department’s global communications ran smoothly by coordinating media relations, writing press releases, and facilitating interviews.